GLOBAL SOCIAL MEDIA & CAMPAIGN STRATEGIST

At Gi Group Holding we want to make the world of work a more sustainable and enjoyable place for everyone. From HR to Finance, our team is made up of talented people with different skills who come together to transform the recruitment industry and change lives for the better. Join us and you will enjoy the freedom, support and opportunities that come with being part of a global business.

In this role, you will get to make a positive difference to people’s lives by developing and implementing the global social media strategy to enhance brand presence, drive engagement, and support business goals. You’ll oversee multi-channel marketing campaigns, ensuring timely activation, asset delivery, and alignment across platforms. You’ll also manage social media channels, create and publish engaging content, and write compelling copy for both organic and paid campaigns. You’ll collaborate with cross-functional teams to ensure strategies are integrated with broader marketing initiatives.

• Develop and implement a global social media strategy that aligns with overall business and marketing objectives.
• Integrate lead generation strategies within the social media approach to target specific accounts and drive conversions.
• Establish clear goals, KPIs, and benchmarks for social media performance
• Create and maintain a social media content calendar to ensure consistent and relevant posting across all platforms.
• Oversee campaign progress, using project management tools to track deadlines, deliverables, and outcomes.
• Coordinate the creation and delivery of all campaign assets (e.g., copy, visuals, videos) with the relevant teams.
• Ensure all campaign elements, such as Google Ads, social media ads, and email campaigns, are activated on schedule.
• Coordinate with analytics teams to track the performance of all campaign elements and share campaign performance insights with stakeholders and recommend adjustments for future improvements.
• Collaborate with agency, and content, creative teams to develop engaging and high-quality social media content.
• Manage the day-to-day creation, scheduling, and posting of social media content
• Utilize social media analytics tools to monitor, measure, and report on the performance of social media campaigns, gaining insights into audience behavior and preferences
• Engage with followers and respond to comments, messages, and inquiries in a timely manner, foatering a positive and active community.
• Utilize engagement strategies to generate leads and nurture accounts through personalized communication.
• Work closely with global and local marketing teams to ensure social media strategies are aligned with overall marketing initiatives.
• Coordinate with sales and product marketing teams to promote products and solutions.
• Support local marketing teams in executing localized social media campaigns and initiatives.

• 5+ years of experience in social media strategy and management.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Relevant certifications in social media marketing are a plus.
• Proven track record of developing and executing successful social media campaigns, both organic and social.
• Experience with social media analytics and performance measurement.
• Experience in lead generation and ABM (account-based marketing) strategies to effectively target and convert high-value clients.

• Social Media Expertise: In-depth knowledge of various social media platforms, trends, and best practices.
• Content Creation: Strong skills in creating engaging and visually appealing social media content.
• Analytical Skills: Ability to analyze social media metrics and derive and share actionable insights.
• Communication: fluent English & excellent verbal/written communication skills.
• Community Management: Experience in managing and engaging with online communities.
• Collaboration, creativity and Adaptability
• Knowledge of LinkedIn free and paid services (company and showcase pages, profiles, articles, events), including campaign manager
• Knowledge of other social media, in order of importance: twitter, YouTube, Instagram, Facebook. Mastery of Tik Tok and Twitch will be a plus

Our rapidly evolving business offers the opportunity to be part of a dedicated and talented team who share a common purpose and work together to make a positive impact. Join us and you will be part of a supportive and open environment where you can learn to thrive and bring your whole self to work. As part of our team, you will get to work with people from different business areas, challenge the way we do things and put your ideas into action. We will also give you plenty of development opportunities so you can build a rewarding and successful career with us.

This is an exciting time to join our business so apply now and take the first step towards changing people’s lives for the better including your own.