2024 Automotive
Global HR trends

2024 Automotive
Global HR
trends Report

The Global Impact of Digital Transformation on the Automotive Industry.

For decades, Automotive has been viewed as a conservative industry offering limited career opportunities compared to emerging sectors.

Guided by new logistical challenges, shifting consumer preferences, and emerging technologies, Automotive has no option but to adapt – today, the industry is empowered to foster innovation, promote sustainability, and modernise recruitment policies to attract top talents.

Our 2024 Automotive Global HR Trends Report, featuring qualitative and quantitative data from 11 countries and over 6500 industry decision makers and candidates, explores this evolving landscape and the new pathways towards a future of inclusivity and innovation.


Decline in the global light vehicle sales from 2019 to 2022


Decline in the global manufacturing industry revenue from 2019 to 2022


EVs will be sold annually in the next seven year


of the industry

Amid economic, technological, and political changes, the automotive industry must rapidly adapt. There’s a high demand for specialist skills, with competition for talents in every area, from design to production. The industry reputation needs to enhance innovation, competitive remuneration and career opportunities. Yet, despite ranking low in sector attractiveness, the industry’s appeal includes
passion for cars, growth opportunities and access to cutting-edge tech innovations.

Despite the recruitment challenges and pressure in the automotive industry, 80.8% of Automotive workers report being satisfied or very satisfied with their jobs.


of Automotive workers are satisfied with their jobs


of digital transformation

New technologies have triggered a change, particularly when we asked experts about the impact on the industry workforce. Manual workers came first with 57.3% and engineers/designers closely followed at 54.6%. 

Our study also reveals that a vast majority of experts think that technological advancement has heightened the necessity for employees who possess both technical and non-technical skills.

Shifting Gears

with upskilling and reskilling

Automotive is charged up with a rising demand for electric and autonomous driving vehicles. As a result, a drastic shift in the skill-requirements of the industry is underway. To address this, companies have already begun to provide digital skill training (39.1%) and workshops and vocational training sessions (36.6%).


of companies are upskilling their workforce


diversity and gender equality

Another issue affecting Automotive is its lack of appeal, particularly among women: in fact, it has been ranked 12th among the most desirable industries to work in.

Once perceived as male dominated, the Automotive industry is now embracing a more inclusive mindset. New technologies and work practices are enabling more women to become part of the industry, and the benefits brought by the growing female workforce – from skill sets to consumer insights – are being widely recognised.

Yet, even as Automotive companies strive to attract and retain more women, there are substantial obstacles to overcome. Our findings reveal that while 80% of organisations are actively working to bridge the gender gap, only 50.3% are ensuring equal pay, and only 40.8% are offering flexible working, parental leave, and child support policies.


of organisations are actively working to bridge the gender gap

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