IT Global HR Trends Report – 2024 EDITION

Empower your
tech talent strategy

IT Global HR Trends Research
– 2024 EDITION

Empower your
Tech Talent Strategy

Knowledge Hub Gi Group Holding

IT is the most rapidly evolving industry in the world. Technology touches almost every part of our lives, shaping the way we live and work. Despite the tech layoffs in 2023, the appetite for IT talent remains enormous, with new technology unlocking creative possibilities for businesses of all sizes and in all locations.


For companies and HR professionals, navigating the changing tides of this industry requires a thorough understanding of current and upcoming trends. Now, more than ever, businesses aiming to future proof their teams must anticipate and respond to those factors that are re-framing HR strategies.

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New Technologies Shape Careers and Trends for IT Workers

The technology sector is filled with creativity and innovation – and like with all great innovation comes great change. Companies must keep up with what’s shaping IT and the work culture and adapt to this ever-evolving landscape. This is especially important as the industry currently spotlights the main technologies that are shaping these careers and trends: Artificial Intelligence (AI), Big Data, cloud computing, and cybersecurity. Successful companies – regardless of their industry – need to understand what they need to do to ensure they are prepared for this new world filled with new challenges and exciting opportunities.

0 %
of IT workers prioritise compensation when considering an IT role.
0 B
expected market size for global cloud computing by 2030.
0 %
of companies struggle to find with advanced digital skills.
0 %
of It workers enjoy hybrid working (vs. purely remote)

Enhancing Employee Satisfaction to Attract & Retain Workers

To attract the best staff in a competitive job market, companies need to understand what’s attractive to their potential and current workers. While salary will be the most important choice for many workers, candidates also care about other factors affecting their working lives. The data shows that nearly half (49.0%) of workers find earnings potential to be the most significant factor when searching for a job. This is followed by work-life balance, opportunities for career progression, and workplace flexibility (including remote working).

So, while compensation is definitely a key driver in recruiting and retaining talent, companies need to also understand what workers value beyond the paycheck. Indeed, there is much more to consider, even generationally speaking, in terms of remaining competitive as an employer. Companies need to understand what most resonates with their workers – at whatever stage in their career they might be – and figure out how to provide for those needs.

The Fight for Talent: Solving Recruitment Challenges in Competitive Field

Technology is evolving quickly, and individuals with advanced digital skills are in high demand, no matter what the industry. IT is seen as a prosperous career path today, and many young people are training to enter the field. So why are companies finding Information Technology (IT) specialists in short demand?

Of course, IT is seen as a desirable field; when 5,000 professionals from a diverse range of backgrounds and sectors were surveyed, IT was the top response as the best sector in which to work. Views of IT, however, change from country to country and there are some places that do not list IT as the first choice.

Regardless, the industry is highly competitive, and almost half of companies struggle when recruiting for digital skills. Potential companies are often sought by multiple recruiters simultaneously and therefore have the freedom to choose the best offers. Companies are facing high competition for the best candidates. So how do companies stand out from the crowd to make sure they are hiring and keeping the top talent? 

Has your company faced challenges in recruiting candidates with advanced digital skills overt the past three years? (%)

Empower Your IT Workforce by Building the Skills of Tomorrow

It is evident that technology is changing the landscape of employment – regardless of the industry or vertical – and while businesses are increasingly using it to handle administrative tasks, there is a growing need for roles with specific technical knowledge. Due to the rapid development of technologies, companies are finding that the skills required for many jobs have changed drastically.

These new skill sets will allow businesses to get more out of the innovations they use, while leveraging the human capabilities within their teams. And yet, what are the job roles foreseen as an increased demand in the upcoming years?

Regardless of whether it’s AI, machine learning, or Big Data, there is a common thread: employing a skills-based talent approach can help diversify hiring pipelines and encourage employee reskilling to meet changing workforce needs. Businesses must invest in upskilling, reskilling, and coaching their staff to find balance in such a dynamic and fast-changing environment if they want to remain competitive.

As the data shows that compensation is the number-one priority for IT workers, it is evident that career advancement is also a major priority. And within the constantly evolving field, supporting new-skill learning can be a great advantage for companies who are interested in attracting top talent.

Which resources or tools have you found most beneficial for acquiring technical knowledge in the past few years?

39.1% training courses organised by the company

37.7% tool’s tutorial or platforms

33.7% online courses or online platforms

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