{"id":34220,"date":"2025-08-20T12:04:31","date_gmt":"2025-08-20T12:04:31","guid":{"rendered":"https:\/\/www.gigroupholding.com\/portugal\/?p=34220"},"modified":"2026-03-03T12:25:43","modified_gmt":"2026-03-03T12:25:43","slug":"generational-equation-research","status":"publish","type":"sustainable-works","link":"https:\/\/www.gigroupholding.com\/portugal\/insights\/generational-equation-research\/","title":{"rendered":"The Generational Equation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34220\" class=\"elementor elementor-34220\" data-elementor-post-type=\"sustainable-works\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a2803c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a2803c7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c292eb0\" data-id=\"c292eb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f30e97d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f30e97d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-acdbf30\" data-id=\"acdbf30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dbacfd elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"3dbacfd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"298\" height=\"47\" src=\"https:\/\/www.gigroupholding.com\/portugal\/wp-content\/uploads\/sites\/10\/2025\/08\/Changelives.svg\" class=\"attachment-large size-large wp-image-34329\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db17c75 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"db17c75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Generational Equation <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7bb5e1 elementor-widget elementor-widget-spacer\" data-id=\"f7bb5e1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad24915 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ad24915\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>O local de trabalho pode realmente mudar vidas?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1754f9 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"a1754f9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descarregue o nosso relat\u00f3rio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a531505 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a531505\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ded149\" data-id=\"0ded149\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-352beda elementor-widget elementor-widget-spacer\" data-id=\"352beda\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77fd724 elementor-widget elementor-widget-heading\" data-id=\"77fd724\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Principais destaques da pesquisa<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12fb166 elementor-widget elementor-widget-text-editor\" data-id=\"12fb166\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>O trabalho est\u00e1 a mudar. Mas mais do que o pr\u00f3prio trabalho, s\u00e3o as pessoas que est\u00e3o a mudar.<\/strong> Essa transforma\u00e7\u00e3o vai al\u00e9m da reorganiza\u00e7\u00e3o de processos ou da introdu\u00e7\u00e3o de novas tecnologias: ela toca nas expectativas, valores e prioridades daqueles que contribuem todos os dias para a vida de uma empresa.<\/p><p>Esta pesquisa tem como objetivo destacar as evolu\u00e7\u00f5es mais importantes que est\u00e3o a ocorrer no mundo do trabalho sob uma perspetiva internacional, e foi concebida para explorar os fatores que influenciam a satisfa\u00e7\u00e3o pessoal e profissional, as motiva\u00e7\u00f5es que levam as pessoas a permanecer na empresa ou a considerar novas oportunidades, a perce\u00e7\u00e3o de bem-estar e equil\u00edbrio entre vida pessoal e profissional, o papel da cultura organizacional e das pol\u00edticas de desenvolvimento.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21ca38b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21ca38b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-dabf4bd\" data-id=\"dabf4bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4a9a0d elementor-widget elementor-widget-heading\" data-id=\"a4a9a0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">86%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3fd55d elementor-widget elementor-widget-text-editor\" data-id=\"a3fd55d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>dos respondentes est\u00e3o satisfeitos com o trabalho<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b3ba696\" data-id=\"b3ba696\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9da8af elementor-widget elementor-widget-heading\" data-id=\"b9da8af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">89%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c8813 elementor-widget elementor-widget-text-editor\" data-id=\"47c8813\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0consideram a aprendizagem cont\u00ednua importante<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bc9f71c\" data-id=\"bc9f71c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94fa658 elementor-widget elementor-widget-heading\" data-id=\"94fa658\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">73%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860c5df elementor-widget elementor-widget-text-editor\" data-id=\"860c5df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>valorizam a\u00e7\u00f5es empresariais em D&amp;I<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-10c3c2e\" data-id=\"10c3c2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90c83df elementor-widget elementor-widget-heading\" data-id=\"90c83df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">75%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa267d elementor-widget elementor-widget-text-editor\" data-id=\"1fa267d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>valorizam a cultura corporativa<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d2af17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d2af17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26708cb\" data-id=\"26708cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4296f76 elementor-widget elementor-widget-spacer\" data-id=\"4296f76\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-460bbf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"460bbf2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d77ef67\" data-id=\"d77ef67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8be6ce elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"b8be6ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entre a Vida e o Trabalho<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d931f48 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"d931f48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Satisfa\u00e7\u00e3o no Trabalho, Expectativas e Estabilidade<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f76b5 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"54f76b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A perspetiva global revela um sentimento consolidado de satisfa\u00e7\u00e3o com o trabalho: cerca de 9 em cada 10 pessoas t\u00eam uma opini\u00e3o positiva. Os n\u00edveis mais altos de satisfa\u00e7\u00e3o est\u00e3o entre trabalhadores com rendimentos elevados e os Baby Boomers, enquanto tendem a diminuir entre os mais jovens. Um sal\u00e1rio est\u00e1vel, equil\u00edbrio entre vida pessoal e profissional, e reconhecimento pelas contribui\u00e7\u00f5es s\u00e3o os principais motores da satisfa\u00e7\u00e3o. As respostas mostram que a carreira continua a ser importante, mas cada vez mais as pessoas querem que ela fa\u00e7a parte de uma vida globalmente satisfat\u00f3ria. Receber bem continua a ser essencial, mas o foco no bem-estar pessoal est\u00e1 a crescer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a7aa62\" data-id=\"5a7aa62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2586cad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2586cad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-511e970\" data-id=\"511e970\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a44e21 elementor-widget elementor-widget-spacer\" data-id=\"0a44e21\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c575209 elementor-widget elementor-widget-heading\" data-id=\"c575209\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">86%<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9967c3 elementor-widget elementor-widget-text-editor\" data-id=\"a9967c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>est\u00e3o satisfeitos com a sua situa\u00e7\u00e3o profissional\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f3b152 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f3b152\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51876dd\" data-id=\"51876dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39f08da elementor-widget elementor-widget-heading\" data-id=\"39f08da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crescimento Profissional<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0432b1 elementor-widget elementor-widget-heading\" data-id=\"a0432b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Desenvolvimento Pessoal e Profissional<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c3701 elementor-widget elementor-widget-text-editor\" data-id=\"66c3701\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Desenvolver a carreira \u00e9 uma ambi\u00e7\u00e3o comum e, diante das r\u00e1pidas mudan\u00e7as no mercado de trabalho, \u00e9 essencial adquirir novas compet\u00eancias e atualizar o perfil profissional. 89% dos entrevistados valorizam a aprendizagem cont\u00ednua, e 72% acreditam que o desenvolvimento de compet\u00eancias deve ser responsabilidade compartilhada entre funcion\u00e1rio e empresa. Enquanto jovens, especialmente da Gera\u00e7\u00e3o Z, procuram crescimento pessoal e avan\u00e7o na carreira, os Baby Boomers priorizam a seguran\u00e7a no emprego. Hoje, o sal\u00e1rio n\u00e3o \u00e9 tudo: fatores como vida pessoal, equil\u00edbrio entre trabalho e lazer, e a chance de seguir paix\u00f5es influenciam cada vez mais as escolhas profissionais.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-227c0fe\" data-id=\"227c0fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7bcc79f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bcc79f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a31056e\" data-id=\"a31056e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93ba67e elementor-widget elementor-widget-spacer\" data-id=\"93ba67e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e259ac elementor-widget elementor-widget-heading\" data-id=\"1e259ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">89%<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f652920 elementor-widget elementor-widget-text-editor\" data-id=\"f652920\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>consideram a aprendizagem cont\u00ednua importante<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c12235 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c12235\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cd89418\" data-id=\"cd89418\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79eef28 elementor-widget elementor-widget-heading\" data-id=\"79eef28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D&amp;I: Continuar a Trabalhar os Preconceitos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0787489 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"0787489\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A dist\u00e2ncia entre o discurso da empresa e as pr\u00e1ticas reais<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6df3e66 elementor-widget elementor-widget-text-editor\" data-id=\"6df3e66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As empresas s\u00e3o ambientes com cultura pr\u00f3pria, que comunicam valores continuamente. Por isso, \u00e9 essencial que colaboradores e candidatos se identifiquem com esses valores, pois o alinhamento influencia a atra\u00e7\u00e3o e reten\u00e7\u00e3o de talento. Quando n\u00e3o existe essa sintonia, muitos rejeitam ofertas de emprego. Tr\u00eas em cada quatro inquiridos valorizam a cultura da empresa na sua equipa. Quem assume mais responsabilidades deve representar os valores da organiza\u00e7\u00e3o, interna e externamente. Al\u00e9m disso, 56% dos inquiridos est\u00e3o dispostos a tornar-se \u201cembaixadores\u201d da marca, promovendo os seus valores por partilharem um sentido de prop\u00f3sito.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5da03c2\" data-id=\"5da03c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-df4cc4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df4cc4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5d7d55a\" data-id=\"5d7d55a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8dcde3 elementor-widget elementor-widget-spacer\" data-id=\"d8dcde3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1387f1 elementor-widget elementor-widget-image\" data-id=\"f1387f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.gigroupholding.com\/portugal\/wp-content\/uploads\/sites\/10\/2025\/08\/1b46f8a2206bc32790ceb3d927c78686a9e42a21-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-34340\" alt=\"pessoas a conversar\" srcset=\"https:\/\/www.gigroupholding.com\/portugal\/wp-content\/uploads\/sites\/10\/2025\/08\/1b46f8a2206bc32790ceb3d927c78686a9e42a21-1-1024x683.jpg 1024w, https:\/\/www.gigroupholding.com\/portugal\/wp-content\/uploads\/sites\/10\/2025\/08\/1b46f8a2206bc32790ceb3d927c78686a9e42a21-1-300x200.jpg 300w, https:\/\/www.gigroupholding.com\/portugal\/wp-content\/uploads\/sites\/10\/2025\/08\/1b46f8a2206bc32790ceb3d927c78686a9e42a21-1-768x512.jpg 768w, https:\/\/www.gigroupholding.com\/portugal\/wp-content\/uploads\/sites\/10\/2025\/08\/1b46f8a2206bc32790ceb3d927c78686a9e42a21-1-1536x1024.jpg 1536w, https:\/\/www.gigroupholding.com\/portugal\/wp-content\/uploads\/sites\/10\/2025\/08\/1b46f8a2206bc32790ceb3d927c78686a9e42a21-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7918792 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7918792\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-addc3e3\" data-id=\"addc3e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40cb425\" data-id=\"40cb425\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0cd1ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0cd1ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a64537\" data-id=\"9a64537\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c119371 elementor-widget elementor-widget-heading\" data-id=\"c119371\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O Valor da Empresa<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b91e0 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"c1b91e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">O que Impulsiona a Lealdade dos Colaboradores<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5420569 elementor-widget elementor-widget-text-editor\" data-id=\"5420569\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As empresas s\u00e3o ambientes com cultura pr\u00f3pria, que comunicam valores continuamente. Por isso, \u00e9 essencial que colaboradores e candidatos se identifiquem com esses valores, pois o alinhamento influencia a atra\u00e7\u00e3o e reten\u00e7\u00e3o de talento. Quando n\u00e3o existe essa sintonia, muitos rejeitam ofertas de emprego. Tr\u00eas em cada quatro inquiridos valorizam a cultura da empresa na sua equipa. Quem assume mais responsabilidades deve representar os valores da organiza\u00e7\u00e3o, interna e externamente. Al\u00e9m disso, 56% dos inquiridos est\u00e3o dispostos a tornar-se \u201cembaixadores\u201d da marca, promovendo os seus valores por partilharem um sentido de prop\u00f3sito.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5318311\" data-id=\"5318311\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2624b98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2624b98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-48e1bf1\" data-id=\"48e1bf1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31405a1 elementor-widget elementor-widget-spacer\" data-id=\"31405a1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986f5b8 elementor-widget elementor-widget-heading\" data-id=\"986f5b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">75%<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-013d48c elementor-widget elementor-widget-text-editor\" data-id=\"013d48c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>consideram a cultura da empresa um valor importante dentro da equipa em que trabalham<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bb8649 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bb8649\" data-element_type=\"section\" id=\"form\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3e39ec\" data-id=\"f3e39ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4ee808 elementor-widget elementor-widget-spacer\" data-id=\"e4ee808\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e080c00 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"e080c00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descarregue o Estudo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-398cf02 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Mas mais do que o pr\u00f3prio trabalho, s\u00e3o as pessoas que est\u00e3o a mudar. Essa transforma\u00e7\u00e3o vai al\u00e9m da reorganiza\u00e7\u00e3o de processos ou da introdu\u00e7\u00e3o de novas tecnologias: ela toca nas expectativas, valores e prioridades daqueles que contribuem todos os dias para a vida de uma empresa.<\/p>\n","protected":false},"featured_media":34380,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"sustainable-category":[68],"class_list":["post-34220","sustainable-works","type-sustainable-works","status-publish","has-post-thumbnail","hentry","sustainable-category-knowledge-hub"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Generational Equation<\/title>\n<meta name=\"description\" content=\"O trabalho evolui, mas as pessoas mudam mais. 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